Our successful entrepreneurship portfolio is based on four key pillars:
1.⠀Careful adaptation:⠀We recognize that entrepreneurs face different opportunities and challenges depending on a variety of dimensions including their particular context, gender, age, stage in their growth cycle and personal appetite for growth, so we carefully adapt our methodology to better serve each particular community of entrepreneurs. 
2.⠀Market-driven approach:⠀We support entrepreneurs to find markets with untapped demand opportunities to build their growth strategies and encourage them to test and capture these opportunities as quickly and affordably as possible.
3.⠀Effective capacity development:⠀Recognizing that the entrepreneurs we support are busy, hardworking individuals, we aim to efficiently provide the most relevant and effective trainings, in order for them to navigate organizational challenges by themselves in the future.
4.⠀Rigorous measurement and continuous learning:⠀Through adhering to rigorous measurement, we strive to collectively learn and improve each program to be more effective and efficient.